Special Projects

The following is a selection of my special projects.
A selection of my writing clips are here.

Meet the Runners

I conceptualized, designed, and executed a storytelling campaign in the lead up to the 2020 Los Angeles Marathon called Meet the Runners. The campaign featured runners from around the world. It filled a storytelling gap in our content and built community

2020 Los Angeles Marathon Final Information

I wrote, designed, and distributed this 21 page PDF document for the 2020 Los Angeles Marathon presented by ASICS. The document was sent via email to marathon runners in advance of the 2020 event weekend. It contains all the information they needed to make final preparations for their race. The event was the largest field in the race’s history.

Bad Bitch Book Club

I run social media for Bad Bitch Book Club's Haus of Bad Bitches, the LGBTQIA subgroup. I create the graphics promoting our picks, create reels talking about the books, and design stories reminding people of our monthly meetings. The graphics I made for our post to promote our pick One Life by Megan Rapinoe was the best performing post that month and did twice as good as most announcement posts at the time.

Email Funnels

At the McCourt Foundation (formerly Conqur Endurance Group) we had five different races. I built customized email funnels and tracking systems, each with more than thirty emails involving different sponsors and individual content pieces. Sponsors included ASICS, Nuun Hydration, Volvo, Clif, and Truly.

The McCourt Foundation Website Redesign

I spearheaded our website redesign’s copyediting, bringing websites for five different websites under one umbrella. I checked that all information was correct, rewrote anything as necessary, and streamlined everything for a smoother customer experience.