Resume

I'm a creative, detail-oriented writer with a particular interest in telling great stories. I have a passion for travel, pop culture, and endurance sports. My strengths include writing, copyediting, and outreach. I recently spent nearly two years at the Los Angeles Marathon, telling the story of Los Angeles through sports and managing all communications, from social media to digital marketing to emails.

I have written for varying demographics, from creating content for a health-based nonprofit, to empowering young women at Spire and Co, to giving parents ideas about how to educate their children about financial literacy at Invite Education. I've worked as a travel writer and as a non-profit communications coordinator.

 
 
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Marketing Coordinator, Los Angeles Marathon
The McCourt Foundation
Los Angeles, CA
Dec 2018 - Aug 2020

  • Executed creation and strategy of original and sponsored content for 5 annual events to Instagram, Twitter, and Facebook accounts with an audience of 186,000+ followers

  • Helped lead to largest marathon registration year to date (March 2020)

  • Grew LA Marathon Instagram audience by 47%

  • Executed onsite day-of social content for race events

  • Created and built end-to-end email lifecycle and strategy; managed and maintained email database of 175,000+ subscribers; set targets and segments for newsletters and sales communications

  • Built up marathon following and community on social platforms, utilizing tools for ongoing Q&As, special features, feature promotion, etc.

  • Wrote and edited all copy for brand redesign and website launch; copy-edited all outgoing audience-facing communications; wrote and distributed press releases

  • Led social media team and weekly regroup, planning content and strategy to execute long term vision

Communications & Development Coordinator
Mission Doctors Association
Los Angeles, CA
May 2017 - Sept 2018

  • Created and scheduled daily social media content for Twitter, Instagram, and Facebook and managed social strategy

  • Developed email newsletters distributed to 2,500+ subscribers monthly

  • Wrote and distributed press releases to local and national organizations

  • Rebranded educational materials and website for large scale outreach project

  • Created five 10-page ebooks to capture email subscribers

  • Increased Instagram followers by 41% and email subscribers by 27%

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Outreach Assistant
Irish Film Festival Boston
Somerville, MA

  • Connect with Irish organizations and film festivals for cross promotion of events for 4,000+ attendees

  • Manage relationships with previous promoters to match films of interest to specific organizations

  • Manage social presence and Facebook Live across four-day film festival

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Content Developer
Invite Education
Boston, MA

  • Wrote weekly blogs educating families about college finance options

  • Created online content with age-specific information for parents seeking to teach financial literacy to their children

  • Managed Twitter account and increased following by 265%